Journal of Retailing and Consumer Services (2025) | Article
Tourism and hospitality management (2025) | Article
Journal of Service Research (2024) | Article
Do purchase intentions depend on corporate response strategies? - The role of perceived response appropriateness
Silke Bambauer-Sachse, Sanja Maria Stuhldreier,
Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together:
(5.2024) | 颁辞苍蹿茅谤别苍肠别
Dynamic pricing in new service contexts: Repurchase intentions of price-advantaged customers and the roles of price confusion and trust
Ashley Young, L茅a Grivel, Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Marketing and AI: Shaping the Future Together:
(2024) | 颁辞苍蹿茅谤别苍肠别
Understanding Consumers鈥� Booking Intentions for Sustainable Travel Packages
Silke Bambauer-Sachse, Markus Orth,
30th RARCS Conference:
(2024) | 颁辞苍蹿茅谤别苍肠别
Paradoxical fairness perceptions of dynamic pricing sequences
Silke Bambauer-Sachse, Ashley Young,
Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos:
(2023) | 颁辞苍蹿茅谤别苍肠别
Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
, dans Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
Silke Bambauer-Sachse, Sanja Maria Stuhldreier (2023)
| Chapitre de livre
Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
, dans Optimistic Markting in Challenging Times: Serving Ever-Shifting Consumer Needs: Proceedings of the 2022 AMS Annual Conference
Silke Bambauer-Sachse, Ashley Young (2023)
| Chapitre de livre
Effects of corporate response patterns in social networks on brand attitudes and purchase intentions of observing consumers
Silke Bambauer-Sachse, Sanja Maria Stuhldreier,
Academy of Marketing Science Annual Conference: Welcome to the New Normal: Life after the Chaos:
(2023) | 颁辞苍蹿茅谤别苍肠别
Journal of Business-to-Business Marketing (2022) | Article
Marketing ZFP (2022) | Article
Negativ consumer reactions to dynamic pricing with personal and external criteria
Silke Bambauer-Sachse, Ashley Young,
AMA Winter Academic Virtual Conference: Reconnecting and Reconceiving the Marketplace:
(2022) | 颁辞苍蹿茅谤别苍肠别
Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
, dans From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
Silke Bambauer-Sachse, Yannick Renaud, Ashley Young (2022)
| Chapitre de livre
Intention to spread e-WOM about dynamic pricing for goods and services: the roles of feeling exploited and perceptions of price complexity
Silke Bambauer-Sachse, Ashley Young,
Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs:
(2022) | 颁辞苍蹿茅谤别苍肠别
Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
, dans From micro to macro: dealing with uncertainties in the global marketingplace: Proceedings of the 2020 Academy of Marketing Science Annual Conference
Silke Bambauer-Sachse, Ashley Young (2022)
| Chapitre de livre
Sports tourism destinations and the importance of online social networking sites
Silke Bambauer-Sachse, Carmen Sarah Einsle,
Third International Conference on Technology in Physical Activity and Sport:
(2022) | 颁辞苍蹿茅谤别苍肠别
Effects of complaint management strategies in social networks on observers' emotional attachment and brand commitment
Silke Bambauer-Sachse, Sanja Maria Stuhldreier,
Academy of Marketing Science Annual Conference: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs:
(2022) | 颁辞苍蹿茅谤别苍肠别
Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
, dans Celebrating the Past and the Future of Marketing and Discovery with Social Impact: Proceedings of the 2021 Annual Virtual Conference and World Congress
Silke Bambauer-Sachse, Ashley Young (2022)
| Chapitre de livre
Journal of Business and Industrial Marketing (2021) | Article
Consumer reactions to dynamic pricing as a norm-breaking practice with increasing levels of company clarifications
Silke Bambauer-Sachse, AShley Young,
Academy of Marketing Science Virtual Conference: Celebrating the Past and Future of Marketing:
(2021) | 颁辞苍蹿茅谤别苍肠别
Consumer perceptions of price complexity, manipulation and fairness in the context of increasing levels of differential pricing and dynamic pricing
Silke Bambauer-Sachse, Ashley Young,
Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place:
(2020) | 颁辞苍蹿茅谤别苍肠别
Consumer anger after double deviation: the role of failure severity, service involvement, and recovery timing
Silke Bambauer-Sachse, Yannick Renaud, Ashley Young,
Academy of Marketing Science Virtual Conference: From Micro to Macro: Dealing with Uncertainties in the Global Marketing Place:
(2020) | 颁辞苍蹿茅谤别苍肠别
Comparative Advertising: Effects of Concreteness and Claim Substantiation through Reactance and Activation on Purchase Intentions
Journal of Business Research (2018) | Article
Which effects do price promotions have on purchase intentions in post-promotion periods and what role do reductions of consumers' reference price and willingness to pay play in this context?
Swiss Journal of Business Research and Practice (2018) | Article
Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response
Journal of Retailing and Consumer Services (2018) | Article
Short- and Long-Term Consumer Reactions to Promotions
, dans Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse, Laura Massera (2018)
| Chapitre de livre
Consumer Reactions to Low vs. High Levels of Customization
, dans Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse (2018)
| Chapitre de livre
Reactance arousal in the context of comparative advertising for goods versus services: The role of claim concreteness and type of product attribute
Priska Heinzle, Silke Bambauer-Sachse,
ICORIA 2018 Annual Conference:
(2018) | 颁辞苍蹿茅谤别苍肠别
Which Dimension of Brand Globalness Matters in Advertisements? An Extended Abstract
, dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse (2017)
| Chapitre de livre
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract
, dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Priska Heinzle (2017)
| Chapitre de livre
Which Proportion of Their Reference Price Are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions? An Extended Abstract
, dans Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Laura Massera (2017)
| Chapitre de livre
Consumer reactance after contact with comparative advertising: The role of independent test results and consumers鈥� predisposition to show state reactance 鈥� a structured abstract
, dans Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Priska Heinzle (2017)
| Chapitre de livre
Effects of promotion type on future purchase intentions through different types of consumer response: A structured abstract
, dans Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Laura Massera (2017)
| Chapitre de livre
Short and Long-Term Consumer Reactions to Promotions
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value:
(2017) | 颁辞苍蹿茅谤别苍肠别
Consumer Reactions to a Low versus High Level of Customization
Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Back to the Future: Using Marketing Basics to Provide Customer Value:
(2017) | 颁辞苍蹿茅谤别苍肠别
Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking 鈥� A Structured Abstract
, dans Celebrating America鈥檚 Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Priska Heinzle (2016)
| Chapitre de livre
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
, dans Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Priska Heinzle (2016)
| Chapitre de livre
Effects of Price Promotions on Consumers鈥� Reference Prices: The Role of Contextual Factors and Price Claims
, dans Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Silke Bambauer-Sachse, Laura Massera (2016)
| Chapitre de livre
When does the Value of Compensation Matter in Service Recovery?
, dans Let鈥檚 get Engaged! Crossing the Threshold of Marketing鈥檚 Engagement Era. AMSAC 2014. Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Silke Bambauer-Sachse, Landisoa Rabeson (2016)
| Chapitre de livre
The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends:
(2016) | 颁辞苍蹿茅谤别苍肠别
Which Proportion of Their Reference Price are Consumers Willing to Pay in Specific Pay-What-You-Want Conditions?
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends:
(2016) | 颁辞苍蹿茅谤别苍肠别
Which Dimension of Brand Globalness Matters in Advertisements?
Silke Bambauer-Sachse,
Academy of Marketing Science Annual Conference: Creating Marketing Magic and Innovative Future Marketing Trends:
(2016) | 颁辞苍蹿茅谤别苍肠别
Consumer Reactance after Contact with Comparative Advertising - The Role of Independent Test Results and Predisposition to Show State Reactance
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science World Marketing Congress:
(2016) | 颁辞苍蹿茅谤别苍肠别
Effects of Promotion Type on Future Purchase Intentions through Different Types of Consumer Response
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science World Marketing Congress:
(2016) | 颁辞苍蹿茅谤别苍肠别
In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes? A Structured Abstract
, dans Celebrating America鈥檚 Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
Silke Bambauer-Sachse, Laura Massera (2016)
| Chapitre de livre
Determining adequate tangible compensation in service recovery processes for developed and developing countries: The role of severity and responsibility
Journal of Retailing and Consumer Services (2015) | Article
Service recovery for moderate and high involvement services
Journal of Services Marketing (2015) | Article
Interaction effects of different price claims and contextual factors on consumers' reference price adaptation after exposure to a price promotion
Journal of Retailing and Consumer Services (2015) | Article
The Role of Anger and Activation in the Context of Consumer Reactions to Comparative Advertising Based on Attribute Versus Price Comparisons
, dans AMA Summer Marketing Educators' Conference: Improving Business Practice Through Marketing Insight
Silke Bambauer-Sachse, Priska Heinzle (2015)
| Chapitre de livre
In Which Conditions Do Price Promotions Have the Most Negative Effects on Product Attitudes?
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing:
(2015) | 颁辞苍蹿茅谤别苍肠别
Consumer Reactions to Comparative Advertising - The Role of Product Type and Sensation Seeking
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science Annual Conference: Rediscovering the Essentiality of Marketing:
(2015) | 颁辞苍蹿茅谤别苍肠别
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
Silke Bambauer-Sachse, Priska Heinzle,
Academy of Marketing Science World Congress:
(2015) | 颁辞苍蹿茅谤别苍肠别
Effects of Price Promotions on Consumers鈥� Reference Prices: The Role of Contextual Factors and Price Claims
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science World Congress:
(2015) | 颁辞苍蹿茅谤别苍肠别
Can advertising compensate the detrimental effects of negative online product reviews?
Marketing Journal of Research and Management (2014) | Article
Appropriate Strategies to Avoid or Recover Negative Customer Experiences
, dans Customer Experience Management
Silke Bambauer-Sachse (2014)
| Chapitre de livre
Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
, dans Paradigm Shifts & Interactions, Proceedings of the 43th Annual Conference of the European Marketing Academy
Silke Bambauer-Sachse, Laura Massera (2014)
| Chapitre de livre
Effective Use of Non-monetary and Monetary Compensation in Service Recovery
Silke Bambauer-Sachse, Landisoa Rabeson,
AMA Winter Marketing Edcuators' Conference:
(2014) | 颁辞苍蹿茅谤别苍肠别
When does the value of compensation matter in service recovery processes?
Silke Bambauer-Sachse, Landisoa Rabeson,
Academy of Marketing Science Annual Conference: Let's Get Engaged! Crossing the Treshold of Marketing's Engagement Era:
(2014) | 颁辞苍蹿茅谤别苍肠别
Under which mood and deal proneness conditions do price promotions really lead to high purchase intention?
Silke Bambauer-Sachse, Laura Massera,
43th EMAC Conference:
(2014) | 颁辞苍蹿茅谤别苍肠别
Do consumers still believe what is said in online product reviews? A persuasion knowledge approach
Journal of Retailing and Consumer Services (2013) | Article
Reference price reduction through repeated contacts with price promotions 鈥� the role of the saving format
, dans Ideas in Marketing: Finding the New and Polishing the Old
Silke Bambauer-Sachse, Laura Massera (2013)
| Chapitre de livre
Reference price reduction through repeated contacts with price promotions 鈥� the role of the saving format
Silke Bambauer-Sachse, Laura Massera,
Academy of Marketing Science Annual Conference: Ideas in Marketing: Finding the New and Polishing the Old:
(2013) | 颁辞苍蹿茅谤别苍肠别
Effects of price promotions on consumer鈥檚 internal reference prices: the role of mood and need for cognition
Silke Bambauer-Sachse, Laura Massera,
20th Recent Advances in Retailing and Services Science Conference:
(2013) | 颁辞苍蹿茅谤别苍肠别
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
, dans ACR 2010 Proceedings
Silke Bambauer-Sachse, Sabrina Mangold (2012)
| Chapitre de livre
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
, dans ACR 2010 Proceedings
Silke Bambauer-Sachse, Zoltan Horvath (2012)
| Chapitre de livre
Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
, dans ACR 2012 Proceedings
Silke Bambauer-Sachse (2012)
| Chapitre de livre
Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
, dans ACR 2012 Proceedings
Silke Bambauer-Sachse, Angelique Dupuy (2012)
| Chapitre de livre
Which level of product customization is more beneficial than offering a choice of standard products?
Silke Bambauer-Sachse,
19th Recent Advances in Retailing and Services Science Conference:
(2012) | 颁辞苍蹿茅谤别苍肠别
Do Price Promotions Lead to a Reduction of the Internal Reference Price and If So, Under Which Conditions Is This Effect Less Strong?
Silke Bambauer-Sachse, Angelique Dupuy,
Association for Consumer Research North American Conference:
(2012) | 颁辞苍蹿茅谤别苍肠别
Can Advertising Elements Improve Consumer Evaluations of Brand Extensions with a Moderate or Low Fit
Psychology & Marketing (2011) | Article
Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
Journal of Retailing and Consumer Services (2011) | Article
Temporal Reframing of Prices: When Is It Beneficial?
Journal of Retailing (2011) | Article
Which Communication Strategies Can Counterbalance Detrimental Effects of Negative Product Reviews on the Internet?
Silke Bambauer-Sachse, Sabrina Mangold,
18th Recent Advances in Retailing and Services Science Conference:
(2011) | 颁辞苍蹿茅谤别苍肠别
Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
Silke Bambauer-Sachse,
Association for Consumer Research North American Conference:
(2011) | 颁辞苍蹿茅谤别苍肠别
Does a Marketer鈥檚 Responsibility for a Surcharge Moderate Price Partitioning Effects?
, dans Advances in Consumer Research
Silke Bambauer-Sachse, Sabrina Mangold (2010)
| Chapitre de livre
Brand Equity Dilution Through Negative Online Word-of-Mouth Communication
Silke Bambauer-Sachse, Sabrina Mangold,
17th Recent Advances in Retailing and Services Science Conference:
(2010) | 颁辞苍蹿茅谤别苍肠别
Brand Equity Dilution Through Negative Online Word-of-Mouth Communication: The Moderating Effects of Product Type and Valence
Silke Bambauer-Sachse, Sabrina Mangold,
German-French-Austrian Conference on Marketing:
(2010) | 颁辞苍蹿茅谤别苍肠别
The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet
Silke Bambauer-Sachse, Sabrina Mangold,
Association for Consumer Research North American Conference:
(2010) | 颁辞苍蹿茅谤别苍肠别
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Silke Bambauer-Sachse, Zoltan Horvath,
Association for Consumer Research North American Conference:
(2010) | 颁辞苍蹿茅谤别苍肠别
Can a Positive Mood Counterbalance Weak Arguments in Personal Sales Conversations?
Journal of Retailing and Consumer Services (2009) | Article
Are Temporally Reframed Prices Really Advantageous? A More Detailed Look at the Processes Triggered by Temporally Reframed Prices
Journal of Retailing and Consumer Services (2009) | Article
Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
, dans Advances in Consumer Research
Silke Bambauer-Sachse, Heribert Gierl (2009)
| Chapitre de livre
Is Scaling Down Prices Really Advantageous?
Silke Bambauer-Sachse, Sabrina Mangold,
16th Recent Advances in Retailing and Services Science Conference:
(2009) | 颁辞苍蹿茅谤别苍肠别
Does a Marketer鈥檚 Responsibility for a Surcharge Moderate Price Partitioning Effects
Silke Bambauer-Sachse, Sabrina Mangold,
Association for Consumer Research North American Conference:
(2009) | 颁辞苍蹿茅谤别苍肠别
H盲ngt die Vorteilhaftigkeit einer Preispartitionierung vom Preislevel der G眉terkategorie ab?
Die Unternehmung (2008) | Article
Welche Effekte hat Brand Placement in PC-/Videospielen?
Der Markt (2008) | Article
Wirken partitionierte Preise wirklich g眉nstiger als Komplettpreise?
Der Markt (2008) | Article
Werbewirkung qualit盲tsbezogener Website-Elemente
, dans Erfolgsfaktoren der Website-Gestaltung
Silke Bambauer-Sachse, Heribert Gierl (2008)
| Chapitre de livre
Should Marketers Use Price Partitioning or Total Prices?
, dans Advances in Consumer Research
Silke Bambauer-Sachse, Heribert Gierl (2008)
| Chapitre de livre
Mood and Argument Strength Effects in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl,
15th Recent Advances in Retailing and Services Science Conference:
(2008) | 颁辞苍蹿茅谤别苍肠别
Effects of Nostalgic Advertising through Emotions and the Intensity of the Evoked Mental Images
Silke Bambauer-Sachse, Heribert Gierl,
Association for Consumer Research Annual Conference:
(2008) | 颁辞苍蹿茅谤别苍肠别
Effects of Price Partitioning versus Using Total Prices on Product Evaluation
Marketing JRM (2007) | Article
Welchen Einfluss haben Coupons auf Produktbewertung und Kaufabsicht?
Wisu (2007) | Article
Difficulties with Using Correlations to Determine the Relative Strength of Effects of Latent Variables
Der Markt (2007) | Article
Werbewirkung ausgew盲hlter Website-Elemente 鈥� eine empirische Studie am Beispiel der Internetauftritte von Pkw-Herstellern
, dans Vielfalt und Einheit in der Marketingwissenschaft
Silke Bambauer-Sachse, Heribert Gierl (2007)
| Chapitre de livre
Should Marketers Use Price Partitioning or Total Prices?
Silke Bambauer-Sachse, Heribert Gierl,
Association for Consumer Research Annual Conference:
(2007) | 颁辞苍蹿茅谤别苍肠别
Effects of Consumers鈥� Mood in a Personal Sales Conversation
Marketing JRM (2006) | Article
Die Wirkung der Stimmung des Kunden im Verkaufsgespr盲ch
Der Markt (2006) | Article
Effects of Mood and Argument Strength on Product Evaluation in a Personal Sales Conversation
, dans International Advertising and Communication
Silke Bambauer-Sachse, Heribert Gierl (2006)
| Chapitre de livre
Effects of Brand Placement in PC/Video Games on the Change of the Attitude Toward the Advertised Brand
Silke Bambauer-Sachse,
AMA Summer Educators鈥� Conference:
(2006) | 颁辞苍蹿茅谤别苍肠别
Effects of brand placement in PC/video games on the change of the attitude toward the advertised brand
, dans AMA Educators' Proceedings
Silke Bambauer-Sachse (2006)
| Chapitre de livre
Effects of Website Quality Information on Perceived Product Quality
Silke Bambauer-Sachse, Heribert Gierl,
4th EMAC Conference:
(2005) | 颁辞苍蹿茅谤别苍肠别
Effects of Consumers Mood in a Personal Sales Conversation
Silke Bambauer-Sachse, Heribert Gierl,
4th International Conference on Research in Advertising (ICORIA):
(2005) | 颁辞苍蹿茅谤别苍肠别
Effekte qualit盲tsbezogener Zusatzinformationen f眉r Websites auf die Beurteilung von Produkten
Marketing ZFP (2004) | Article
Werbewirkung von Website-Elementen
Marketing ZfP (2004) | Article
Die 脺berzeugungskraft unattraktiver Kommunikatoren
Der Markt (2002) | Article
Information networks as a safeguard from opportunism in industrial supplier-buyer-relationships
Schmalenbachs Business Review (2002) | Article
Werbewirkung von Unternehmens-Websites am Beispiel von Banken
Planung und Analyse (2001) | Article
